From the category archives:

Healthcare

Then and Now: PocketPDR & Epocrates, iPod & iPad

by Cy Caine on February 4, 2010

I started as a young associate product manager on Physicians’ Desk Reference (PDR) in late 1993.  I was quickly given responsibility for our electronic offerings. One of these was a remarkable-for-its-time product called PocketPDR.  PocketPDR included the most commonly referenced information for each of the products in the printed edition.

Pocket PDR - Late 1990s or early 2000s vintage

Pocket PDR - Late 1990s or early 2000s vintage

Upon returning to PDR in June 2008, my then and now colleague Mukesh Mehta reminded me that after leaving PDR in 1998 I called my former colleagues with some prescient advice. [click to continue…]

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